2026-06-06

Connecting Forward Deployed Engineers (fdes) Into the End-to-end Product

UPSTREAM TITLE: Connecting Forward Deployed Engineers (FDEs) into the end-to-end product lifecycle – how IFS does it

SHORT SUMMARY: diginomica interviewed IFS chief product and customer officer Cathie Hall about tying forward deployed engineers into product, support, consulting, and customer-success loops. The article argues FDEs can improve agentic AI deployments only if their customer work feeds back into enterprise-grade product operations rather than creating isolated custom builds.

OUTLET: diginomica

LINK: https://diginomica.com/connecting-forward-deployed-engineers-product-lifecycle-ifs?amp

2026-06-05

20% More Cross-sells in 90 Days: the Power

UPSTREAM TITLE: 20% more cross-sells in 90 days: The power of forward-deployed engineers in contact centers

SHORT SUMMARY: TELUS Digital described a CX-focused FDE model that embeds AI, data, and CX specialists directly in contact-center workflows to improve adoption of AI tools. It reported client deployment results including 20%+ higher targeted cross-sell conversion, 15%+ lower average handle time, and 5%+ higher first-contact resolution within the first quarter.

OUTLET: TELUS Digital

LINK: https://www.telusdigital.com/insights/customer-experience/article/contact-center-ai-adoption-forward-deployed-engineering